51
filz
Worth a lookShows low returns (1.1%), but soft demand (-37.7% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good505.26avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Okay€265K€265K/yr · 828K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.08avg listing price — sweet spot $15–$100
Price range
Bad€3.81–€17.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand