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38

faultier decke

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A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 7Conversion 27Competition 29Returns 77Price range 95Avg price 95Brand share 52Review moat 83Quality gap 33

Avg price

Incredible€25.28

avg listing price — sweet spot $15–$100

Price range

Incredible€16.96–€30.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great343.53

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.8%

90-day search growth — must beat 0% to launch

Market size

Bad€9K

€9K/yr · 16K searches

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