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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Good+48.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,842.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.75avg listing price — sweet spot $15–$100
Market size
Bad€75K€75K/yr · 116K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€2.43–€17.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand