39
fallout
Skip itSoft demand (-85.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€28.75avg listing price — sweet spot $15–$100
Review moat
Great211avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good€5.95–€126.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€112K€112K/yr · 2.6M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier