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ewiges streichholz
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good786.62avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay€1.67–€24.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.85avg listing price — sweet spot $15–$100
Market size
Bad€54K€54K/yr · 188K searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Signals Quality Gap