44
eukalyptus
Skip itPrices mostly outside the sweet spot ($5.62–$14.81) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great221.22avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.99avg listing price — sweet spot $15–$100
Market size
Okay€141K€141K/yr · 490K searches
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Price range
Bad€5.62–€14.81cheapest to priciest tracked listing — scored on the share inside $15–$100