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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 79Growth 25Conversion 30Competition 37Returns 51Price range 79Avg price 93Brand share 8Review moat 10Quality gap 42

Avg price

Great€22.27

avg listing price — sweet spot $15–$100

Market size

Great€1.1M

€1.1M/yr · 2.0M searches

Price range

Great€10.13–€34.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad32,138.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

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