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engel figur
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€20.83avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good€5.47–€40.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€364K€364K/yr · 1.0M searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,000.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality