32
emotional support
Skip itPrices mostly outside the sweet spot ($4.28–$11.33) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great229.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.16avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€54K€54K/yr · 513K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Price range
Bad€4.28–€11.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier