25
emma topper 180x200
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good€150.34avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,456avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Market size
Bad€38K€38K/yr · 52K searches
Price range
Bad€87.82–€248.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price