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eierlöffel
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great335.03avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.69avg listing price — sweet spot $15–$100
Market size
Bad€82K€82K/yr · 178K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Price range
Bad€2.43–€16.41cheapest to priciest tracked listing — scored on the share inside $15–$100