53
duschmatte
Worth a lookShows low returns (1.6%), but brand-locked demand (top 5 brands take 82% of clicks) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Good€460K€460K/yr · 1.1M searches
Price range
Good€5.82–€27.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.83avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,333.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand