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duftwachs
Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great328.09avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.79avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€78K€78K/yr · 278K searches
Price range
Bad€2.17–€16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-60.2%90-day search growth — must beat 0% to launch