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dufttüten
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great176.88avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good€4.15–€28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€8.91avg listing price — sweet spot $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad€41K€41K/yr · 77K searches
Brand share
Bad97%top-5 brand share — brand-locked demand