40
donut maker
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€52.46avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,048.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay€140K€140K/yr · 167K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad€6.97–€567.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Signals High Price