47
deko gold
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great€15.21avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€4.49–€155.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,377.33avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€27K€27K/yr · 257K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand