39
decke schwarz
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.20avg listing price — sweet spot $15–$100
Price range
Okay€4.18–€22.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,540.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad€40K€40K/yr · 72K searches
Growth
Bad-30.9%90-day search growth — must beat 0% to launch