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daunendecke 220x240
Skip itSoft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€94.57avg listing price — sweet spot $15–$100
Review moat
Good791.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€53.53–€218.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€67K€67K/yr · 35K searches
Growth
Bad-52.2%90-day search growth — must beat 0% to launch
Signals High Price