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daunendecke 200x200
Skip itSoft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€67.74avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good759.04avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay€33.48–€183.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay€111K€111K/yr · 58K searches
Growth
Bad-43.1%90-day search growth — must beat 0% to launch
Signals High Price