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daunendecke 155x220
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€73.00avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good871.6avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good€35.59–€154.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€246K€246K/yr · 153K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.3%90-day search growth — must beat 0% to launch
Signals High Price