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daunendecke 135x200
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€63.93avg listing price — sweet spot $15–$100
Market size
Great€936K€936K/yr · 645K searches
Review moat
Good825.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good€30.31–€151.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.7%90-day search growth — must beat 0% to launch
Signals High Price