50
cognac gläser
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-31.6% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great€22.71avg listing price — sweet spot $15–$100
Review moat
Great347.1avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great€5.95–€49.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€42K€42K/yr · 77K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch