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58

cocktailgläser

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 82Conversion 20Competition 65Returns 84Price range 73Avg price 84Brand share 64Review moat 71Quality gap 23

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great€18.51

avg listing price — sweet spot $15–$100

Growth

Great+78.0%

90-day search growth — must beat 0% to launch

Price range

Good€7.97–€33.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good653.1

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Okay€178K

€178K/yr · 607K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Reviews