62
cocktail
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€18.62avg listing price — sweet spot $15–$100
Review moat
Good775.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Price range
Good€2.26–€158.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€75K€75K/yr · 225K searches