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cocktail deko
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+145.7%90-day search growth — must beat 0% to launch
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great293.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad€2.98–€18.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€73K€73K/yr · 167K searches
Avg price
Bad€6.39avg listing price — sweet spot $15–$100