55
clay set
Worth a lookShows low returns (0.5%), but soft demand (-32.0% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great€15.04avg listing price — sweet spot $15–$100
Price range
Good€2.55–€43.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good€647K€647K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,511.15avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-32.0%90-day search growth — must beat 0% to launch