44
chunky yarn
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good€3.29–€39.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good986.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.38avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€14K€14K/yr · 282K searches
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand