48
buchtasse
Skip itSoft demand (-56.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible22.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great€15.09avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good€9.37–€24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€89K€89K/yr · 248K searches
Growth
Bad-56.5%90-day search growth — must beat 0% to launch