44
brownie backform
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good593.32avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.81avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay€3.09–€19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€45K€45K/yr · 108K searches
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand