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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 32Conversion 83Competition 7Returns 100Price range 72Avg price 81Brand share 0Review moat 67Quality gap 27

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great€17.52

avg listing price — sweet spot $15–$100

Price range

Good€4.53–€41.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good807.13

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay€108K

€108K/yr · 68K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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