57
bettwäsche 155x220 winter
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible€27.97avg listing price — sweet spot $15–$100
Price range
Great€11.37–€69.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay2,230.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay€181K€181K/yr · 659K searches
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand