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bettdecke 240x220
Skip itSoft demand (-47.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€43.38avg listing price — sweet spot $15–$100
Price range
Incredible€18.43–€95.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good€389K€389K/yr · 280K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,127.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-47.9%90-day search growth — must beat 0% to launch