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bettdecke 200x220
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€32.25avg listing price — sweet spot $15–$100
Price range
Incredible€18.91–€72.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good€294K€294K/yr · 270K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,058.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.5%90-day search growth — must beat 0% to launch