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bettdecke 200x200cm
Skip itSoft demand (-37.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€31.38avg listing price — sweet spot $15–$100
Price range
Incredible€15.65–€79.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good€645K€645K/yr · 520K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad17,425.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.7%90-day search growth — must beat 0% to launch