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bettdecke 135x200
Worth a lookShows a sweet-spot price point ($26.70 avg), but soft demand (-23.0% this quarter) keeps it on the watch list.
Avg price
Incredible€26.70avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great€12.28–€67.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€1.7M€1.7M/yr · 2.0M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,014avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.0%90-day search growth — must beat 0% to launch