46
besteck zwilling
Skip itSoft demand (-10.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€64.91avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,351.43avg incumbent reviews — the moat a new listing must climb
Price range
Good€7.55–€176.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay€116K€116K/yr · 77K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Signals High Price