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backmatte brot
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great320.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay€159K€159K/yr · 248K searches
Avg price
Bad€8.52avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€4.04–€16.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.5%90-day search growth — must beat 0% to launch