55
auflaufform
Worth a lookShows a sweet-spot price point ($23.19 avg), but soft demand (-34.2% this quarter) keeps it on the watch list.
Avg price
Incredible€23.19avg listing price — sweet spot $15–$100
Price range
Great€7.18–€62.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Good€693K€693K/yr · 1.4M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,164.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.2%90-day search growth — must beat 0% to launch