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auflaufform klein
Skip itSoft demand (-42.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great456.34avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.25avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good€3.09–€26.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€112K€112K/yr · 349K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand