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aufblasbares nackenkissen
Skip itSoft demand (-7.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.81avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay€5.37–€24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,994.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay€234K€234K/yr · 355K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand