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amiibo

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Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 9Conversion 11Competition 56Returns 82Price range 41Avg price 95Brand share 34Review moat 23Quality gap 40

Avg price

Incredible€32.57

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€7.10–€214.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,497.25

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€86K

€86K/yr · 289K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

Search terms