62
airfryer zubehör
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Market size
Great€883K€883K/yr · 2.4M searches
Avg price
Good€14.03avg listing price — sweet spot $15–$100
Price range
Good€5.14–€33.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,435.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.8%90-day search growth — must beat 0% to launch