48
air dry clay glaze
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great278.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.10avg listing price — sweet spot $15–$100
Price range
Okay€3.39–€20.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Market size
Bad€49K€49K/yr · 83K searches