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activity family
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.77avg listing price — sweet spot $15–$100
Price range
Great€7.35–€50.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,305.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay€208K€208K/yr · 119K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-31.0%90-day search growth — must beat 0% to launch