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abtropfmatte
Skip itSoft demand (-8.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Good787avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.94avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay€5.46–€21.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€192K€192K/yr · 792K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.9%90-day search growth — must beat 0% to launch