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70 geburtstag deko
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but soft demand (-12.7% this quarter) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great471.87avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.92–€24.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay€118K€118K/yr · 456K searches
Avg price
Bad€8.52avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand