56
25 geburtstag
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Review moat
Good552.67avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.31–€44.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.40avg listing price — sweet spot $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad€54K€54K/yr · 208K searches