35
wig cap
Skip itSoft demand (-63.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.24–€18.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,816.82avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€6.27avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€55K€55K/yr · 120K searches
Growth
Bad-63.7%90-day search growth — must beat 0% to launch