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Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great315.9avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.73avg listing price — sweet spot $15–$100
Price range
Okay€5.75–€20.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay€106K€106K/yr · 172K searches
Growth
Bad-73.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand