38
uv nagellack braun
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,083.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad€7.28avg listing price — sweet spot $15–$100
Market size
Bad€29K€29K/yr · 65K searches
Growth
Bad-49.4%90-day search growth — must beat 0% to launch
Price range
Bad€3.96–€10.55cheapest to priciest tracked listing — scored on the share inside $15–$100